You build a template, PDF, pack, or spreadsheet that home cooks feeding 2 then 8 can use immediately. Buyers pay $12–$29 on Gumroad, Etsy, or your own site.
This is a digital product you sell. You make a specific file for home cooks feeding 2 then 8 — a Notion kit, PDF, template, LUT, or spreadsheet they can open and use. You get paid $12–$29 per download. Finding buyers is the hard part, not the checkout button. After launch, a normal week is answering support, posting a short tutorial, and shipping a small revision. This is not passive on day one. It gets quieter after the tenth revision and a screenshot that makes the file obvious.
Gumroad, Lemon Squeezy, Etsy digital: $0 to list a file you already made. Processor fees come out of the sale. First sale often 1–8 weeks (Gumroad / Etsy).
Each required material has a matching shop listing — photo, price, and a way to add it to the cart.
Laptop
Used laptop
A reliable used laptop for writing, editing, and running a one-person shop. Ships checked and wiped, with a charger — not a gaming tower and not a Chromebook that cannot run your tools.
The native tool (Notion/Figma/Ableton/etc.)
Native craft software seat
Native craft software seat. A starter seat for the tool the job already uses — Notion, Figma, Ableton, or the equivalent — with a blank workspace. Digital access the same day.
Payment page
Payment link kit
Stripe/PayPal setup notes and a payment-link template so a customer can pay without emailing for a price. Not a merchant account by itself.
Simple analytics
Simple analytics setup
Simple analytics setup. A privacy-light analytics snippet and a one-page reading guide (what to ignore). Digital setup, not a marketing retainer.
Public examples matched to this path by what they actually publish — not endorsements, and not a claim they run this exact shop. Handles change. Verify before you write to anyone.
Adam Ragusea
Former journalist who teaches home cooking and food science from an ordinary family kitchen.
Andrew Rea / Binging with Babish
Turned a hobby cooking channel into a studio, cookware line, and recipe business.
Platforms on this card: Instagram, YouTube, Reddit.
Priya Nair left salaried work and now coaches this craft. Book a slot for a tailored plan, a starter kit list, and follow-up support.
Etsy SEO Swipe
$17–$47 download for shops guessing tags
Etsy SEO Swipe
$17–$47 download for shops guessing tags
You build a template, PDF, pack, or spreadsheet that shops guessing tags can use immediately. Buyers pay $17–$47 on Gumroad, Etsy, or your own site.
Minimum initial capital Minimum initial capital None
Trail Nutrition Planner
$12–$29 download for backpackers guessing calories
Trail Nutrition Planner
$12–$29 download for backpackers guessing calories
You build a template, PDF, pack, or spreadsheet that backpackers guessing calories can use immediately. Buyers pay $12–$29 on Gumroad, Etsy, or your own site.
Minimum initial capital Minimum initial capital None
Community Dinner Playbook
$12–$29 download for neighbors hosting 12
Community Dinner Playbook
$12–$29 download for neighbors hosting 12
You build a template, PDF, pack, or spreadsheet that neighbors hosting 12 can use immediately. Buyers pay $12–$29 on Gumroad, Etsy, or your own site.
Minimum initial capital Minimum initial capital None
